Understanding Search and Results
Ranking a website number one doesn't mean a site will appear number one all over the internet. Instead, this means: an optimized website with good structure and content will appear in more relevant search results based on a user’s search terms and location.
This all depends on a business using the same type of keywords used on their website or mobile app, if they even have one. Otherwise, search results will display directory results and those relevant websites and ads based on that user’s search.
That’s why it’s essential to optimize a website using methods approved by the search engines and social media sites. Simply adding metadata and tons of keywords, is in the past.